The Challenge
To battle a perception that 76 was a dated, out-of-touch brand that was not aligned with their customers’ needs, we needed a way to reach prospects efficiently with the right messaging and content to get them to take action.
The Process
Across a sophisticated multi-touch campaign, my team and I developed a multi-tiered messaging strategy that highlighted 76's innovative solutions, superior fuel reliability and total business support. We turned our campaign landing pages from passive assets into lead-generating machines and generated over 200 million in revenue and 555% over campaign goal for new accounts.
SOFTWARE: PHOTOSHOP, ILLUSTRATOR, SKETCH
76 Email Marketing