Toughpad.com
Toughpad.com Microsite Design
Client: Panasonic
The Challenge
Panasonic wanted to redesign the Toughbook and Toughpad microsite to introduce the newest addition to the Panasonic line of rugged tablets. The goal was to develop a more contemporary and responsive design that would set the visual guidelines for online branding and materials moving forward.
The Process
The only brand mandatories included specific fonts and colors, so I had creative liberties in elevating the brand look. By laying out wireframes, I figured out an effective visual hierarchy to display content and fleshed out all the pages that made up the site. This resulted in the B2B site having a more user-friendly consumer feel with a modern aesthetic.
SOFTWARE: PHOTOSHOP, INDESIGN